How do I compare my broadcast email performances to one another?
Once you have a few broadcast emails sent out of the platform, you can compare the performance of each by viewing the table in the Email Broadcast tab. Please note that we will be developing an overall email performance dashboard soon! In the meantime, here are some performance stats you can access and compare:
- Delivered Rate %- percentage of emails that delivered (did not bounce) to your recipients
- Open Rate %- percentage of emails that were opened
- Click Through Rate % - percentage of emails that received at least one click after opening the email
- Total Raised- total dollars raised as a result of donors clicking the buttons within the email to contribute
- Donation Rate % - percent of email recipients who made a contribution from the email button links