How do I create default values for my Merge Tags?

Some merge tags are for contacts that will always have a value, such as first name. However, other times, a contact might not have a value for a merge tag. For example - ask amount. In any situation like this, you may want to create a default value that will be used if the contact doesn't have the merge tag value.

To add a default value, add or "INSERT VALUE". So if you wanted to use ask someone for $100 if they don't have an ask amount, you'd add a merge tag like this: {{contact.ask_amount or "$100"}}. Then, if a contact doesn't have an ask amount it will ask for $100.