How do I create default values for my Merge Tags?

Some merge tags are for contacts that will always have a value but you may be holding nameless contacts in your database and want to address them. In a situation like this, you may want to create a default or fallback value that will be used if the contact doesn't have the merge tag value. To add a default value, add or "INSERT VALUE" between your brackets. 

Examples:

• Ask someone for $100 if they don't have an ask amount: {{contact.ask_amount or "$100"}}. Then, if a contact doesn't have an ask amount it will ask for $100. 
• Use "friend" as a fallback if you do not have a first name in the database: {{contact.first_name or "friend"}}