How to warm up your email sends

What is an email warm-up? Email warming is a process of gradually sending email volume over several days and even weeks to establish a positive reputation with email service providers (Gmail, Yahoo, Microsoft, etc) to avoid spam filters.

Alright, let's talk about [SPAM]! Email service providers look at multiple variables to assess whether or not you can contact their users. They are looking at your domain, the IP you're sending from, the content of your emails, and how users interact with your emails (opened/clicked/spam complaints, etc).

To improve deliverability and help your email not land in spam, committees must implement a warm-up ☀️ plan. In general, we recommend starting out by sending email broadcasts to your most highly engaged recipients. Let's look at what qualifies a recipient as highly engaged and a sample warm-up plan below.