How to draft your broadcast emails for A/B testing

You can utilize A/B testing through Comms Email if your sending tier is above 500,000/month. Follow the steps below to draft your A/B tests:

Step 1: Once you're in the Message tab, select Add A/B Test to activate

Step 2: If you're testing the subject and/or preview text, add language into the Version A Subject and Preview Text along with a Version B Subject. You can choose to either use Version A's Preview Text for both or create a new Preview Text entirely for Version B. Version A will always be the primary version and cannot be deleted.

If you want to add more versions, select Add A/B Test again. Up to six versions can be supported (Version A through F).

Step 3: In the Body, include what you want to say in Version A. You can use the same Body in Version B, or you can edit it to be different. 

Step 4: You can switch between different versions within the preview on the right side. Once you've completed building your versions, send yourself and anyone else from your team proofs. You'll receive 1 email proof per version. After all looks good, select Next: Summary to finalize metric details.