What is A/B testing?

What is A/B testing? A/B testing is a method of comparing Subject/Preview Texts and/or Message Body's to determine which one performs better. For example, does Version A Subject perform better than Version B Subject.

You'll have access to utilize A/B testing through Numero's Comms Center. For Broadcast Email, it'll activate if your sending tier is 500,000/month or more. For Broadcast Text, it is available for campaigns with statistically significant audiences. Please contact support@numero.ai to see if your text broadcasts qualify.

You'll start A/B Testing through the Message tab in the Broadcast Email and/or Broadcast Text editor.

Get started by contacting us at support@numero.ai!

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