What is A/B testing?
What is A/B testing? A/B testing is a method of comparing Subject/Preview Texts and/or Message Body's to determine which one performs better. For example, does Version A Subject perform better than Version B Subject.
You'll have access to utilize A/B testing through Numero's Comms Center. For Broadcast Email, it'll activate if your sending tier is 500,000/month or more. For Broadcast Text, it is available for campaigns with statistically significant audiences. Please contact support@numero.ai to see if your text broadcasts qualify.
You'll start A/B Testing through the Message tab in the Broadcast Email and/or Broadcast Text editor.
- Best Practices in A/B testing through Numero Email Broadcasts
- How can I manage my A/B test version names?
- How to draft your broadcast emails for A/B testing
- How do I set a test size for A/B testing broadcast email?
- How do I configure the test ending for A/B testing broadcast emails?
- What is A/B testing?
Get started by contacting us at support@numero.ai!